“The OnMedia 100 winners have excelled in key strategic areas in the fields of marketing, branding, advertising and public relations.”
Tony Perkins
Founder and CEO
AlwaysOn
Honored as a technology enabler for providing innovative user interface experiences
Denver, Colo. – (January 22, 2008) – EffectiveUI, a leading interactive design and development firm that specializes in rich Internet applications (RIAs), announced today that it has been selected by AlwaysOn as one of the OnMedia 100, a list of the top 100 privately held digital media companies of 2008. EffectiveUI was named a winner in the Technology Enabler category, signifying its achievements in providing superior customer experiences that drive business results. EffectiveUI was judged by AlwaysOn editors and global industry leaders for its excellence in innovation, market potential, commercialization, stakeholder value and media buzz.
EffectiveUI and the OnMedia 100 Top Private Companies will be honored at the AlwaysOn Media conference scheduled for January 28-30, 2008, at The Mandarin Oriental Hotel in New York City, an event for leaders in disruptive user behavior. Anthony Franco, president of EffectiveUI, will present the firm’s market strategy to a panel of industry experts on Tuesday, January 29, at 3 p.m.
“We are thrilled to be included in the OnMedia 100. It is an honor to be recognized for our hard work and commitment to innovation,” said Anthony Franco, president, EffectiveUI. “I have to share this accolade with our clients, who trust us to fortify their operations and differentiate their brands and products in rich, interactive and visually compelling ways.”
“The OnMedia 100 winners have excelled in key strategic areas in the fields of marketing, branding, advertising and public relations,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate the winners for their success in introducing new tools, services and venues for marketers to have at their fingertips to take their business to the next level in innovation.” The OnMedia 100 winners were nominated and selected by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing and Web analytic sectors from around the world.
In 2007, EffectiveUI received several industry awards for the groundbreaking eBay Desktop application, now in public beta release. Named one of nation’s most innovative technology companies of the year, EffectiveUI has been noted for enabling thousands of people to contribute personal stories to the Discovery Channel Cancer Collage since its launch in May 2007.
These projects are high-profile results of EffectiveUI’s core mission to create great user experiences by fusing emergent technologies with business and user needs. According to Franco, the firm’s strength lies in its collaborative process among talented experience strategists, designers, developers and information architects.
A complete list of the OnMedia 100 winners can be found on the AlwaysOn Web site at http://alwayson.goingon.com/permalink/post/23251. A detailed analysis of the OnMedia 100 Companies and the new marketing landscape will appear in the spring 2008 issue of the AO Magazine.
Founded in 2005, EffectiveUI is an award-winning, user-centered design and development agency that specializes in the creation and implementation of custom Web, mobile and desktop applications. Leveraging innovative technologies with expertise in user-experience strategy, design and development, EffectiveUI helps today’s most respected brands deepen customer engagement by creating more compelling and meaningful interactions that deliver competitive advantages, increase customer satisfaction and loyalty and produce measurable results. EffectiveUI has developed groundbreaking applications for organizations including eBay, GE Health, NBC Universal, Viacom and Discovery Channel and has earned the distinction of being named an Adobe Gold Partner and a member of Microsoft’s Global 20 Agency Partners.
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit and Going Green) and quarterly print “blogozine.” No other media brand has dared to create such open interaction with its readers and event participants.
Media Contact:
Jill Petersen
Director of Public Relations, EffectiveUI
206.683.5225
Email Jill