Anthony Franco
President, Co-founder

A self-described, “usability fanatic,” Anthony Franco, president of Denver-based EffectiveUI, co-founded his company in 2005 under the core belief that people deserve better software.

In his role as president, Anthony is responsible for building and strengthening business relationships, identifying new business opportunities and market solutions for clients and communicating the value and importance of user experience-driven business strategies.

Anthony considers himself a “serial entrepreneur.” He has founded many successful technology-based consultancy companies beginning in 1998. He is most proud of his success with EffectiveUI, which has experienced substantial growth in just four years, beginning with three employees to nearly 100 to date, and was awarded one of Colorado's “Best Places to Work” by the Denver Business Journal in 2008.

Anthony has an extensive consulting background, providing award-winning software and user experience direction to Fortune 1000 companies.

Earlier in his career, Anthony worked in feature post-production where he was responsible for managing technically sophisticated projects at Warner Brothers. Today, he specializes in many disciplines including interface architecture, technology enablement and strategic product visioning.

Anthony has served as a presenter and panelist at many industry trade shows and conferences, including Adobe MAX, Web 2.0 Expo, Microsoft MIX, AJAXWorld Conference & Expo and AlwaysOn Media.

Anthony has also written and contributed to several industry white papers, Forrester research repots and articles, including “Effective UI: The Art of Building Great User Experience in Software,” a book, soon to be published by O'Reilly Media, on the process for creating great software. He is also the author and creator of Anthony's Blog, which details his thoughts on technology trends and applications in addition to the value and importance of usable software in creating exceptional user experiences.